Insight Asia - Quantitative Research Executive

2024 — Present

This is where I learned what survey data really looks like at scale — and how painful it is to process without the right tools. I owned the data side of the pipeline: from questionnaire programming through to cleaning, transforming, analysis, and dashboards. Every project had its own schema, its own quirks, its own manual steps that nobody had ever bothered to fix. That friction is what eventually became survy — a library I built to automate the parts of the workflow I found myself repeating across every single project.

Deli - Data & Research Analyst

2022 — 2024

My first job out of university. I spent two years close to the business — tracking sales performance, mapping trends across regions and product lines, and gathering ground-level feedback from sales reps, distributors, and end users to inform product decisions. It taught me how real data looks: messy, inconsistent, and nothing like textbook examples. That's also where I learned that the most valuable thing you can do with data isn't the analysis — it's removing the manual work standing between raw data and insight.